Starbucks Coffee Marketing Plan Research Paper Example | Topics and Well Written Essays - 1750 words

Starbucks Coffee Marketing Plan - Research Paper Example From the discission it it clear that the company aspires to provide an extraordinary service. The company has used several strategies, including increasing the size of its workforce so that it can increase the speed of serving its clientele. Although many view, the focus on the quality of service delivery may ruin the business because the company may end up producing low-quality products. However, this is a shallow analysis of the operations underlying service orientation. This is because, apart from focusing on methods of how to present the service better to the clientele, the concept includes ways of making a satisfactory product. In essence, the service-oriented operations at Starbucks equate the operations and components of a working marketing strategy. The following is Starbucks Coffee marketing plan.As the study stresses the main target market for Starbucks is people of all genders aged between 18-40 years. The fact that Starbucks products are relatively expensive means that mo st of its clientele are people of medium to upper class although the company has tried to bring down its prices. Starbucks Coffee is a brand that is synonymous with higher status social groups. This was the focus of the company for many years. This implies that the company targeted the young people who cared about their image and status. Although this supposition is still present when one utters the name of Starbucks, the company marketing strategy is changing. These are the main target markets for Starbucks Coffee.

A Covenant in Biblical and Legal Terms Essay Example for Free

A Covenant in Biblical and Legal Terms Essay The goal of this particular essay is to explain the various covenants in which the Bible mentions. This paper shall compare the Biblical covenants with the legal covenants. DEFINITION: Before the author of this paper can move forward one must first define what a covenant is. According to http://www.merriram-webster.com/dictionary/convenant it tells us this is merely a written promise/agreement between two or more parties. However, when referring to the Bible it is then personal because it is a promise between mankind and God. However, there is another way of explaining the definition of a covenant according to (http://ehis.ebscohost.com.library.gcu.edu:2048/ehost/pdfviewer/pdfviewer?sid=ab6d21cb-c8ea-436e-a5e8-5fcc2808a6c7%40sessionmgr112vid=6hid=23) Covenanting, a keyword in the ecumenical process of mutual commitment for justice, peace and the integrity of creation, is also a keyword in the biblical tradition. So central a place does it occupy that Christians use the titles Old Testament (sc.Covenant) and New Testament (sc. Covenant) as summaries of the contents of the Hebrew Bible and the testimonies of the first Christian community. COVENANTS WITHIN THE BIBLE The bible informs us of the many which appears to be eight. The Bible also shows examples whereas God makes these covenants not only with mankind but also individuals. These A COVENANT IN BIBLICAL AND LEGAL TERMS Covenants are also broken down into two different descriptions one being called a conditional covenant and the other being called an unconditional covenant. TWO DESCIRPTIONS OF COVENANTS: 1. Conditional covenant are the ones in which Gods promises He will always stand with man but man must also do his part and fulfill His laws and command which had already been established. 2. Unconditional covenants are basically showing Gods promises are granted and it does not matter what man will or will not do. The Bible informs us of eight covenants; with the first covenant being called one Endemic covenant also a conditional covenant given unto Adam and Eve by God who had to give them everything they would need in order to survive (Genesis 2:16-17). God did provide them with certain conditions for they had to obey His every command and if they did not then there would be consequences and curses would fall upon them as well as their future generations to come. Because of their downfall the second covenant which had come about is known as the Adamic covenant (Genesis3:16-19) and this one was considered to be an unconditional covenant because of mans fall and what mankinds life will not be like because of sin. The third covenant in the Bible would be another unconditional covenant known as the Noahic Covenant (Genesis 9:1-18). This particular covenant tells us how God still reveals what His purpose is for mankind through Noah. Not only this but also the prophecy of Noahs children in which sh owing the Messiah would come and the symbol/seal of this covenant was a rainbow. The fourth was the Abrahamic Covenant (Genesis chapters 12, 13, 15, 17, 26 28) for this is also an unconditional covenant because of the circumcision being the sign. In this God does have an agreement with? A COVENANT IN BIBLICAL AND LEGAL TERMS Abraham He would keep His Word. By this I mean within the Bible we see how God promised Abraham many blessings, posterity, a great nation as well as land. This covenant was basically to show mankind throughout all generations to come everyone could still have the promised of God but that each individual must obey His Word. The fifth Mosaic Covenant located in the Book of Exodus (19:4-6) is to be considered a conditional covenant. For this particular covenant was given into Moses from God so he (Moses) could have or rather established a relationship with the people of Israel and God. This was an essay covenant to follow for all God wants is actually simple to keep the Sabbath holy. The sixth covenant known as the Deuteronomic Covenant (Deuteronomy 30:1-10) is unconditional as well as conditional: unconditional with regards to the fulfillment of Gods command; conditional because throughout every generation someone will use the covenant and obey God. Although Israel is consistently shown or rather mentioned through the Bible it is also a way to show mankind how everyone will eventually see the return of even Israel back to the land (Earth).The seventh covenant known as Davidic Covenant (2 Samuel chapter 7) is a covenant of promise made from God to David everyone is guaranteed an everlasting throne. And the covenant which is the eight covenants is known as New Covenant (Jeremiah 31) and was established because God had promised a new covenant to the descendants of the ones whom He had originally given the Old Law Covenants and this new covenant was for Israel. But in general it also is basically to be set forth with established Laws for the entire universe. A COVENANT IN BIBLICAL AND LEGAL TERMS LEGAL COVENANT LAWS Throughout the Bible all of Gods Laws were legal in my eyes. For although the prophets were given the Biblical Covenants it was then beginning with Adam and Eve that legal covenants had already been established as well. The legal covenant is the basis for all of mankind to be able to repair what damage has been done prior to his or her entry into this world by this I mean one needs to recognize how powerful Satan and his deceptions can become but hold and keep God closer than ever before to their hearts. This will allow everyone to have a place with God and everlasting peace. In the Book of Hebrews it tells of how the laws were set aside (7:18; 10:9) offering everyone hope, and how we start with our Faith.† God has given up His only son for everyones sins in order for all concerned to inherit the eternal kingdom of Heaven. Laws are also transformed in the way we apply them to become a part of our daily walk with God. For God also showed mankind how for every reaction there are consequences one will and must face. In other words if you break the law and Gods law you will be punished. According to http://www.berith.org/pdf/The-Covenantal-Structure-of-the-Bible.pdf God’s covenantal judgment upon Christ at the cross opened the way of salvation so that the human race (not every individual man, but the majority, the world) has been saved from God’s everlasting wrath. Also according to (Catholic Biblical Quarterly; Apr2008, Vol. 70 Issue 2, p223-243, 21p) the long-standing traditional view is that the legal material of the Pentateuch presents the law that was authoritative and in force in ancient Israel and Judah. This material is believed to have contained the rules by which the society and the legal system operate.

Spiritual War :: essays research papers

War is any active hostility, contention, or struggle. Throughout our lives we wage a constant mental war. This 'spiritual'; war is a languid process that shapes our lives and engenders many journeys in life. Conflict arises within our vibrant minds through decisions and emotions that we make from a day to day basis. This battlefield promotes failure and success.   Ã‚  Ã‚  Ã‚  Ã‚  Decisions make up the main bulk of our inner conflict. In making a decision, two possible situations come to mind--one can either do this or that. The decisions can either be one of great complexity or a fairly simple one. An example of a complex decision can be the choice to take or refuse drugs if asked by a peer to use them. By refusing to take the drugs it shows self-confidence and strong character. A simple decision can be thinking of what to have for lunch. Complex or simple, regret accompanies the wrong choice. One fine example from the novel A Separate Peace comes when Gene made the decision to jounce the limb and make Finny fall from the tree. This, in the end, caused much of Gene's regret and ignorance because it finished Finny's athletic career and later causes Finny to die. Another decision in the novel came when Finny forgave Gene. Even though Gene ruined Finny's life, Finny made the hard choice to forgive and forget what Gene had done. The human mind is a cave swarming with a multifarious amount of emotions, from love to misery. Of all the emotions, misery becomes the greatest battle we wage in our war. We are most vulnerable to misery and depression. In one point in time we will come up against misery. Learning to cope with misery becomes one of the hardest stages in life. Misery is a hole that we must learn to climb out of. By continuing to remain miserable only digs this hole deeper and deeper until we are unable to get out. For example, in A Separate Peace, Finny dealt with his misery of a broken leg and no sports, by telling Gene to play sports for him. Another major fight going through our mind is against jealousy. Jealousy, no matter the amount, makes up the minds insidious side. The side that drives us to hurt others, like when Gene's jealousy drove him to cause Finny fall off the tree.

The American Dream in the Great Gatsby Essay -- F. Scott Fitzgerald

The American Dream can mean different things depending on who is asked. Some will answer it is the freedom of religion, class or race, others will claim it is about the ability to choose where they want to work, what they want to wear, or what’s for breakfast the next day. For Jay Gatsby and many others, the American Dream is about gaining wealth and material possessions in an attempt to find happiness. Through his novel, The Great Gatsby, F. Scott Fitzgerald shows how the American Dream is only the concept of perfection, something that can never be acquired, but always can be reached for. Daisy Buchanon was always mesmerized by wealth. Her dream is to have a luxurious lifestyle filled splendor. Before the events of the novel, she could not see Gatsby providing this lifestyle for her. Before Gatsby went to war, she promised him that she would wait for him to come back and they would get married. Instead, she met Tom and married him, not for his personality, she married him for his money. Her promise to Gatsby before he left was an empty one – she never intended to follow through with it. Gatsby wasn’t upper class at the time they met, he was relatively poor and could not satisfy her desire for wealth. Even Gatsby realized he was below her and he felt that, â€Å"he was in Daisy’s house by a colossal accident . . . he was at present a penniless young man without a past, and at any moment the invisible cloak of his uniform might slip from his shoulders.† (149). Gatsby showed no ability to be able to support her, so she lost interest wh ile he was away and eventually forgot about him. She only started showing renewed interest when he began throwing extravagant parties every night. While over at Gatsby’s, Daisy comments about... ... will store up in his ghostly heart" (101). Gatsby expected perfection from Daisy, but was instead met with a shallow corrupt woman, who could never fulfill all of Gatsby’s dreams. Daisy was never meant to be Gatsby’s, she was only supposed to be the thing he tried to get, the false image of perfection. The real fulfillment of the American dream was Gatsby’s path towards perfection, not his eventual failure to reach the end. Throughout his novel, F. Scott Fitzgerald shows many characters trying to find perfection. Daisy, Myrtle, and Gatsby all believed wealth would lead them to happiness, though, no matter how hard they tried, they could never quite get there. These characters show that the American Dream is about striving for perfection, but never reaching it. Works Cited Fitzgerald, F. Scott. The Great Gatsby. New York: Macmillan Publishing Company, 1992.

Critical Essay of Mark Twain’s “The Damned Human Race”

Mark Twain, through a heavy dose of satire, irony, and a not-so-subtle attempt at the scientific method, provides readers with an effective, but flawed, argument as to why humans are the lowest of animals in his essay The Damned Human Race. While the essay is successful in providing facts that support Twain's claim of humans have descended from animals, and not the other way around, his bias and pessimism towards the human race in general strongly emanates from the essay, and he does not provide any opportunity for the reader to gather any evidence to the contrary of his beliefs, further limiting the legitimacy of his argument.Twain provides several sound reasons for stating that humans are worse than animals, all conveyed in an effective manner. He makes simple and definitive statements which are generally believed to be true of humans and not animals, and elaborates on these statements to pinpoint just what is wrong with human beings. For example, Twain states â€Å"Man is the onl y Patriot† (Twain). While most believe this to be a positive trait of humans, Twain immediately follows this statement by stating that humans are the only species to kill one another for their countries, writing: Man is the only Patriot.He sets himself apart in his own country, under his own flag, and sneers at the other nations, and keeps multitudinous uniformed assassins on hand at heavy expense to grab slices of other people’s countries, and keep them from grabbing slices of his. And in the intervals between campaigns he washes the blood off his hands and works for the universal brotherhood of man, with his mouth.(Twain) Twain goes to on to point out that humans are the only species that take slaves, are the only species to take more than they need, and the only species that claim religions, and provides specific examples of different types of animals behaving differently in this regard (Twain). His points are effective arguments because he uses facts and strong lang uage to solidify each point that he makes, and does so in a way that leaves little for argument.While the points that Mark Twain makes in his essay are for all intents and purposes true, and he conveys his beliefs in a very effective manner, the essay as a whole is not a successful argument, largely because he primarily uses only one of the three main means of persuasion. Twain provides facts throughout his essay that are generally hard to argue with in regards to the bad things that humans are capable of that animals are not, but does not use emotion to trigger a response from the reader.This could be by design because of his use of heavy satire, and the fact that this was written in a scientific manner rather, which generally are written to not contain the author's emotions. There is a clear lack of ethical appeal, or ethos, in Twain's essay because of the fact that he is writing this in an official scientific capacity, though he is clearly not a scientist. He also does not provid e information that may contradict his beliefs, which prohibits the reader from gathering opposing views of the story.Twain could have easily provided facts and arguments that point out the good things that human beings are capable of that animals are not, such as charities, social welfare programs, and medical care. With that said, The Damned Human Race is an essay containing heavy satire, something that Twain makes apparent almost immediately by stating â€Å"I have not guessed or speculated or conjectured, but have used what is commonly called the scientific method† (Twain).By the time that this essay was published in 1905, Twain was an established as a well-known author, known for his humor and famous works rather than scientific prowess. Also, at this point in his life, Twain was also very open about his overall disdain for the human race in general, perhaps due to circumstances regarding his family and life experiences, though it has been debated that Twain had no more o f a troubled life than most normal people (Byrne 19).All of these things prohibit his essay from being considered a legitimate argument, and points to it being more a rant by the author, however effective it may be. While Mark Twain provides many solid facts about the human race that are true and should be noted by the reader, the heavy doses of clear bias and satire overwhelm any legitimacy the essay could possibly carry. It is also difficult to ignore the cynicism throughout the piece, even in the last line when Twain is describing the human races declension from animals, stating, â€Å"Below us, nothing† (Twain).

Free Essays on My Mother

It took me eighteen years to realize what an extraordinary influence my mother has been on my life. She’ s the kind of person who has thoughtful discussions about which artist she would most want to have her portrait painted by (Sargent), the kind of mother who always has time for her four children, and the kind of community leader who has a seat on the board of every major project to assist Washington’ s impoverished citizens. Growing up with such a strong role model, I developed many of her enthusiasms. I not only came to love the excitement of learning simply for the sake of knowing something new, but I also came to understand the idea of giving back to the community in exchange for a new sense of life, love, and spirit. My mother’ s enthusiasm for learning is most apparent in travel. I was nine years old when my family visited Greece. Every night for three weeks before the trip, my older brother Peter and I sat with my mother on her bed reading Greek myths and taking notes on the Greek Gods. Despite the fact that we were traveling with fourteen-month-old twins, we managed to be at each ruin when the site opened at sunrise. I vividly remember standing in an empty ampitheatre pretending to be an ancient tragedian, picking out my favorite sculpture in the Acropolis museum, and inserting our family into modified tales of the battle at Troy. Eight years and half a dozen passport stamps later I have come to value what I have learned on these journeys about global history, politics and culture, as well as my family and myself. While I treasure the various worlds my mother has opened to me abroad, my life has been equally transformed by what she has shown me just two miles from my house. As a ten year old, I often accompanied my mother to (name deleted), a local soup kitchen and children’ s center. While she attended meetings, I helped with the Summer Program by chasing children around the building and performing magic tricks. Hav... Free Essays on My Mother Free Essays on My Mother It took me eighteen years to realize what an extraordinary influence my mother has been on my life. She’ s the kind of person who has thoughtful discussions about which artist she would most want to have her portrait painted by (Sargent), the kind of mother who always has time for her four children, and the kind of community leader who has a seat on the board of every major project to assist Washington’ s impoverished citizens. Growing up with such a strong role model, I developed many of her enthusiasms. I not only came to love the excitement of learning simply for the sake of knowing something new, but I also came to understand the idea of giving back to the community in exchange for a new sense of life, love, and spirit. My mother’ s enthusiasm for learning is most apparent in travel. I was nine years old when my family visited Greece. Every night for three weeks before the trip, my older brother Peter and I sat with my mother on her bed reading Greek myths and taking notes on the Greek Gods. Despite the fact that we were traveling with fourteen-month-old twins, we managed to be at each ruin when the site opened at sunrise. I vividly remember standing in an empty ampitheatre pretending to be an ancient tragedian, picking out my favorite sculpture in the Acropolis museum, and inserting our family into modified tales of the battle at Troy. Eight years and half a dozen passport stamps later I have come to value what I have learned on these journeys about global history, politics and culture, as well as my family and myself. While I treasure the various worlds my mother has opened to me abroad, my life has been equally transformed by what she has shown me just two miles from my house. As a ten year old, I often accompanied my mother to (name deleted), a local soup kitchen and children’ s center. While she attended meetings, I helped with the Summer Program by chasing children around the building and performing magic tricks. Hav...

Out, out Essay Example

Out, out Essay Example Out, out Paper Out, out Paper Essay Topic: Poetry Robert Frost effectively reveals the fragility of life in his poem Out, out-. Through a cold detached tone he explores the consequences of a young boys misfortune, as he has a horrific accident with a buzz saw. Strong, vivid imagery is used to picture the scene and conjure images of the horrific accident. He teaches that life is precious and at any point it can easily be taken. Immediately we can tell from the title that the poem will deal with how delicate life is. Out, out brief candle, is from William Shakespeares Macbeth. The title is used to show that life is fragile and how it is nothing but a walking shadow. Frost uses this to imply life is delicate and, like a candle, can be snuffed out easily and at any time. The poet creates a tranquil and peaceful scene in the opening stanzas, a rhythm is created through the alliteration of: sweet-scented stuff The soft repetition of the s creates a luring sense of security by composing a laid-back rhythm for the boy to perform his work to. Frosts setting conjures a peaceful mood, the boy is working under the sunset however this can be seen as foreshadowing of his death. The sunset can represent a life ending and is extremely foreboding, as we know he is in an uncontrolled daze. By contrasting such a peaceful setting with the buzz saw at the beginning of the poem Frost creates gripping tension that leaves us worrying for the boy. The first line presents a strong sense of danger by telling the reader the saw: snarled and rattled. These are aggressive, powerful words, which personify the buzz saw, indicating to the reader this is a dangerous, animalistic machine. These examples of onomatopoeia are repeated throughout the poem which maintains the sense of menace. It also contrasts with the calm, luring mood. By implying a tragedy will occur in such a peaceful setting the poet reveals how delicate this boys life truly is. Even before this tragic incident takes place Frost effectively uses tone to build up to the danger we sense is awaiting. Once again snarled and rattled is repeated which further personifies the saw. It is like a wild animal ready to pounce. The repetition of the phrase insinuates that his work is boring and monotonous which could suggest that the boy could easily lose concentration. Frost continues this foreboding tone using punctuation effectively: And nothing happened: day was all but done. The colon creates a pause in the rhythm, this allows the reader to pause and think. His day may have ended at that particular point and he could have been saved from the awaiting accident. This adds to the readers shock and allows them to feel sympathetic towards the boy. Throughout the poem Frost uses a detached, impersonal tone, however regretfully states, call it a day, I wish they might have said. This is the only point where he unveils emotion and we are forced to believe the seriousness of the situation. By the use of tone Frost illustrates how easily the accident could have been avoided, revealing the fragility of life. When the tragedy actually occurs the boy primarily does not realise the extent of his injury. His sister creates the boys initial distraction by announcing supper and the saw: leaped out at the boys hand Frosts word choice of leaped is an unusual but an effective way to describe the object. The saw is almost like a savage animal: it understood the calling of the meal and struck the boys arm thinking it was its prey. In the end it was all determined by fate, if the boy was not called at that precise moment he might have lived. The actual disaster is not described in great detail: but the hand! This is the first time we are told any information regarding the accident. The lack of detail suggest it is too tragic and gory to even consider describing. We are only told he tried to keep the life from spilling. This use of metonymy is extremely effective as it shows the severity of the boys accident. His life is spilling along with the blood from his veins. As he held his hand half in appeal we know he urgently needs medical attention as his life is progressively ending at this point. The immediate reaction from the boy was a rueful laugh, a laugh of embarrassment and regret. Frosts word choice of rueful suggests the idea that the boy now knows he was not paying attention to his work and he will have to live with the consequences of this. Since he was old enough to know what was happening he did not even have the comfort of ignorance, the poet contrasts this by once again reiterating his youth to create pity in the reader. As the initial shock wears off the child begins to pictur e his life without this essential limb and then: The boy saw all- This effectively describes the boys realisation of how serious his injury is. The dash creates a pause reflecting the boy actually stopping and thinking of how he may not have his hand any longer. The severity of this catastrophe proves that life can at any point crumble away, leaving nothing. The penultimate lines of the poem tell of the attempts to save the boys life and the reaction from the surrounding spectators. Frost creates a blunt, matter of fact tone when he tells us: the doctor put him in the dark of ether A metaphor is used to describe him being made unconscious by the influence of gas, with the word dark suggesting he is slipping away into his death. As we read on it is evident he may not pull through as he lay and puffed his lips out with his breath, he is distinctly struggling to breathe and as his state worsens Frosts use of sentence structure vividly describes his death: little-less-nothing! In his use of punctuation the dashes imitate his fading heartbeat : each brief pause reflecting the rhythm of his slowing pulse. The truth is even though we were expecting this incident throughout the poem, we are shocked when it actually takes place, but the reality is everyone has his or her time. We will have our time to leave the world but cannot predict when this will be. To conclude, by exploring Robert Frosts Out, out-, I found life is fragile and at any point it can be snatched away from us. This is shown through effective imagery and griping tone to tell the story of an unfortunate child having his hand removed by a buzz saw. The poem taught me to life to the full as we only have one chance. We all go at different times and in different, maybe unexpected, so must make the most of the time we have.

Country report of UK and petroleum industry

Country report of UK and petroleum industry PartHeadingsPagePart-AInternational trade3A1An Overview United Kingdom3A2Balance of Payment4A3Trading Relationship and Blocks6A4Major Export and Imports7A5Foreign Direct Investment8A6Tariff and Non tariff barriers8Part -BOil and Petroleum Industry9B1History, size and growth9Size10Employment11Contribution to UK's economy11Major producer and profile12B2International competitiveness13Demand Condition13Related and Supporting Industries14Factor Conditions15Firm, strategy, structure and rivalry16Part -CCulture and Business practices18United Kingdom Certain facts18C1General description19C2Business protocol and Communication.20C3Cultural DO's and Don'ts23C4Negotiation style and tactics24C5Comparison with American culture25Part-DConclusion26Exhibits -127Exhibits -228Exhibits -329Exhibits -430Exhibits -531Exhibits -632Exhibits -733References34(A)INTERNATIONAL TRADE:-(A-1) AN OVERVIEW-UNITED KINGDOM: -The Great Britain was a dominant industrial and maritime power of 19th century. The British ru led one fourth of the earth in and prior to 20th century. The present advance in literature, and democratic political system is a gifted to world by the British ruler. The United Kingdom consists of England, one sixth of island (part of Ireland) in North Sea and north western Atlantic sea. The main areas include England, Wales, Scotland, and north Atlantic islands of Wight, Hebrides and Shetland.English: EU and CIS blockThe UK is the first nation to witness industrial revolution in early 1990. The great invention of steam engine was done in England and it helped in subsequent industrialization of Britain. After World War II the United Kingdom emerged as a strong and developed economy of the world. After emergence of 25 European country as European economic union, The UK bears lot of importance in terms of international economic development, International business . The UK , a leading trading power and financial centre is one of the trillion dollars economy of western Europe. The GDP growth for UK was average 2.8% in last 5 years, it has export growth of 5.6% in last 10 years, It is ranked as number 3 in natural gas production and 10th as oil producing country with the average production of 2463 barrels/day for 2003. The Britain is worlds 4th...

Udoka corporation case study Essay Example | Topics and Well Written Essays - 3000 words

Udoka corporation case study - Essay Example Operational process is the core area that has to be very efficient to retain the sustainability of a company. Therefore, in order to maintain a higher level of operational process, proper evaluation and controlling activities are inevitable. The evaluation of operational analysis can be done using the financial evaluation techniques specifically the ratio analysis. Besides, the management decisions and future strategies should also be analysed for determining the future growth of company in terms of operational performance. Hence, in this regard necessary information is essential like the financial data and management planning for operational process. However, merely computing the operational ratios will not offer very clear picture of a company’s performance. The results of evaluation must be compared with the peer rivals and with industrial average performance. There are also other financial techniques apart from the ratio analysis like horizontal analysis which is helpful i n comparing company performance in comparison to performances in previous years. As this report aims to evaluate operational performances of Udoka Corporation, outcome from the horizontal analysis can be used to assess improvements or degradation in Udoka’s performance. The primary aim for this analysis to is identify the underlying issues in Udoka’s operational performances and accordingly a set of plausible and specific recommendation will be offered. Brief Description of Udoka Corporation Udoka Corporation is engaged in mobile manufacturing business and technology and innovation is the base of this company. It is operating in a highly competitive business environment where every aspect of performance is crucial for sustaining in such severe competitive market. It is expected that in coming years the industry competitive will be fiercer and hence, it is necessary for Udoka to take necessary action to acquire an upper hand position in the market. The management of Udo ka is considering for investing for ensuring Udoka’s future, and in this process, it is very necessary to make proper decisions based on prevailing condition of finance and based on industry forecast. Analysis of Operational Performance Operational process includes the management cash receivable, cash payable, inventory turnover etc. Using these parameters, cash conversion cycle and operational cycle can be determined. To make better decisions for future growth, the proper evaluation of current status is indispensible which also offer indication of prevailing operational performance (Walton and Aerts, 2006, p.261). Using the financial data of Udoka Corporation, operational performance of the company has been determined. Table 1 represents horizontal analysis of Udoka’s financial statement and the table 2 depict the analysis of its operational performance. Table 1: Horizontal Analysis of Udoka’s Financial Statements Financial Analysis 2011 2,010 2,009    Actual Actual Variance % Actual Variance %    ?m ?m ?m    ?m ?m    Total sales 50,710 45,639 5,071 11% 41,075 9,635 23% Cost of sales 33,337 26,471 6,866 26% 24,645 8,692 35%                         Ratio of CS/Sales 66% 58% 8% 13% 60% 6% 10%                         Gross profit 17,373 19,168 -1,795 -9% 16,430 943 6% Gross margin 34% 42% -8% -19% 40% -6% -15%                         Operating expenses            

HRD Essay Example | Topics and Well Written Essays - 1500 words - 1

HRD - Essay Example anagement ensures that the organization has an adequate number of employees to meet the demands of the organization based on ten level, skill and goals of the organization. Human resource management also plays a role in job analysis, where it looks at the specifics of the job and describes the nature of the job, as well as the human requirements that one should have in order to participate in the said job. This is important to the organization as it spells out what any given employee is expected to do as long as he or she is under the employ of the organization, and they gather information for the organization on the employees. The third role is staffing, where human resource management recruits employees after the job is analyzed and human planning are done, in reverse order. Recruiting draws suitable candidates interested in the job and evaluates them for the purpose of meeting the requirements of the job analysis, as well as human resource planning. In this case, human resource pl anning determines the goals and the people required to fulfill the tasks of the organization. With this in mind, job analysis is used to look into the staffing requirements in order for recruitment to occur successfully. In all the three roles discussed above, a number of roles remain affected by the influence of outsourcing and technology. First off, outsourcing affects the human resources planning role in an organization in that foreign organizations or subcontracted companies usually come in to conduct assessment and plan for the organization based on its needs and goals, as well as its power in terms of output. This is also affected by technology in that technology at times influences planning by eliminating the need for employees to fulfill certain tasks. Instead, technology is factored in to take over the roles that are usually conducted by employees leaving the slots redundant for human employment. Another role is affected by outsourcing and technology is staffing, where an

Corporate Governance and Ethics Case Study Example | Topics and Well Written Essays - 3500 words

Corporate Governance and Ethics - Case Study Example In addition to that it also explains the causes of failure of the leaders of GSK in preventing ethical issues related to integrity failures. Task 2 explains bribery as an ethical issue particularly for companies undertaking international business. It also investigates the ethical and moral issues of bribery and the difficulties that cultural relativism introduces to business ethics. And finally task 2 comments on the steps that GSK should take in order to prevent future ethical dilemmas and reputational damage from perceived failures of ethical and moral conduct. Table of Contents Table of Contents 3 Introduction 4 PART A 4 PART B 7 Conclusion 10 Works Cited 11 Name of the Student Name of the Professor Course Number Date Introduction â€Å"The primary and only responsibility of business is to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game† - Milton Friedman (37) Ethics is a critical factor in the fie ld of corporate governance and henceforth to the performance of a corporation. It can be associated in two different ways via ethical values and assumptions that support a specified regime or code of corporate governance. ... The following section in this report will explain the theories of ethics and corporate governance from the perspective of a pharmaceutical company. PART A 1. It is evident from the case study that there have been quite a few ethical lapses as far as the corporate governance of GlaxoSmithKline is concerned. In the last decade, cases of ethical lapses have been witnessed in pharmaceutical companies. The company was accused of lapses in bribery, fraud and corruption, product safety, false marketing and advertising. Pharmaceutical companies were alleged to have breached the regulatory standards by selling and marketing products which did not meet the criteria specified by the board (Institute of Business Ethics, â€Å"Business Ethics Briefing†). As explained above, GlaxoSmithKline had similar ethical lapses. After studying the report carefully it can be suggested that the company fraudulently managed study designs in order to obtain favourable results. In addition to that, they ha ve concealed results which were unflattering and were against the company’s favour. The company also failed to update people with the negative results thereby producing drugs which were detrimental to the health of the patients. GlaxoSmithKline was accused of hiding information related to the side effects of certain drugs produced by them. Promoting the usage of ‘off – label’ drugs has also been witnessed which led to misuse of medicines. Another ethical lapse noticed in the strategies adopted by the company is the use of promotions such as medical education programs, advisory boards, speaker events and grants. They were accused of using grants to promote drug

What issues of discrimination regarding Women in America since the Essay - 3

What issues of discrimination regarding Women in America since the 1920's have been successfully resolved -- and which issues have not yet been resolved - Essay Example ls or women to form a union between two powerful families through marriage and the marriage would be used to signify the bond between the families even if the young girl that was being married was doing so forcefully and unwillingly. However nowadays especially in America women have been given the mandate to marry when they feel like doing so (Tandon 45). This shows how far women have come so as to be liberated and to be responsible of their marital choices and decisions. Arranged marriage was also very rampant in the past where women were forced to marry husbands chosen for them by their parents and whom they did not love. Nowadays however women are given the freedom to marry whoever they choose and so they are free to marry whom they love hence introducing the concept of love in marriages. Unlike in the old days women nowadays are not considered as the man’s property or as economic assets. They are allowed to marry who they want and love (Coontz 56). Time has seen the rising status of the woman in marriage whereby in the current modern society in America women have a significant influence and say in their marriages and are allowed to marry at whatever age they please and they are also free to leave unsatisfying unions whenever they please. They are also free to establish certain rules that should be followed by them and their husbands within the marriage. Polygamy is one of these issues, since it is being practiced secretly by some people in America despite it being outlawed and it shows how the status of women in the current society is still being somehow undermined. Men marrying many wives secretly are enough proof that women are still being undermined in some societies and not being taken seriously. Just like in the old days even today in America the notion of marriage has not changed very much since many women are being forced to endure the state of a bad marriage rather than celebrate it. It has been discovered that even today bride price is being paid

Finance Policy Assignment Example | Topics and Well Written Essays - 1500 words

Finance Policy - Assignment Example The strategic planning manager is entitled to reduce the acquisition amount so that the firm Alresford could take over Gibson at more profit and at a price less than the market price. The firm Alresford aims to take over Gibson ltd at a reduced price, which is less than the market value of the firm in order to obtain profits. c) Determine which of the strategic planning manager’s suggestions should be undertaken and specify the optimum life of the south division. Advise Alresford ltd. of the maximum amount it should now be prepared to pay for Gibson. The strategic planning manager’s suggestion of using the Alresford’s transport rather than the north division’s transport which could save the transport expenses by $ 600,000 annually results in a savings of $ 2,400,000 in four years. Even though such a change would increase the replacement cost by $ 1.6 million, yet such a type of system will result in a savings of $ 800,000 which the firm can use for other business restructuring processes. The system of dividend imputation was introduced in Australia in 1987 in order to avoid double taxation with respect to the income of a company. Before the introduction of the dividend imputation in Australia, there was double taxation because the companies paid tax on their earning income and the shareholders also had to pay tax on the dividends at a marginal tax rate, which provided the government double tax on a single company’s earnings. Here the difference with respect to dividend payment if the firm Alresford implemented the Australian dividend imputation system could not be clearly calculated as no provisions with respect to payment of dividend are provided. Therefore, there is no change in calculations with respect to payment of dividend if the Australian dividend imputation system is used. The system of Dividend Imputation allows the shareholders of the firm to obtain more

The Story of An Hour and In the Lake of the Woods Essay

The Story of An Hour and In the Lake of the Woods - Essay Example Art and protest are linked together, intrinsically. Even in ancient times when art would be about the glory of kings and religious verses, writers would manage to intersperse their lines with feelings of protest about social conditions that existed during a particular period of time. The importance of art in the success of certain social movements and in attaining for certain social ills the attention that they deserve cannot be stressed too much. Artists in every age have been the torchbearers of change and have managed to communicate the sentiment of the downtrodden in forms of protest, to the rulers of a community or nation. Forms of such protest can be directed against what an author feels is a social malaise-racial discrimination, discrimination based on gender, corruption, human trafficking and so on and so forth. The manner in which such issues are perceived by the world at large depends greatly upon the way in which they are represented in works of literature by an author. In In the Lake of the Woods, the author Tim O’Brien relates to the reader the story of a man named John Wade. The story revolves around the mystery of the murder of John’s wife and how he himself is suspected to have a hand in the murder of his wife. His wife, Kathy Wade, is found to be missing and the quest for the missing wife who is suspected to be dead forms a major part of the novel’s plot. Another important aspect of the novel’s plot is the political career of the protagonist. John Wade loses an election to the U.S. senate by a huge margin after his involvement in the massacre of an entire village is made public. This turns the tide of public sentiment against him. The issue of public perception is thus introduced at a very early stage in the novel. The novel also explores how the childhood of a person can influence the life of a person at every stage. John Wade is shown to have been very close to his father when he was a child despite his fatherâ₠¬â„¢s physically and emotionally abusive nature. His father’s death is shown to have been a major event in his life. His childhood sufferings led him to take refuge in an alter-ego, the â€Å"Sorcerer† (O’Brien, 1995). This helped him to escape the mundane sufferings of his life. Here, O’Brien makes his readers aware of the escapist attitudes of his protagonist Wade achieves this escape through a repression of his emotions. This aspect of his personality is very important from the novel’s point of view, especially on the thematic front. Later in his life, he is adept at hiding his emotions and feelings from other people, including his own wife. Many of the torments that John faces in his life are put down to the traumatic events that he had to face while he was a soldier in Vietnam. The incident where an entire village is wiped out is based on a true incident that happened during the Vietnam War where the residents of a village named My Lai were ma ssacred. Everybody, including women and children were killed in an inhumane assault that left the international community in shock. The people of Vietnam and the American soldiers who were a part of the operation were left scarred for life in an operation that was the result of a war that stretched on without an end in sight for either party. The tactics that the Vietnamese adopted made it difficult for the American army to pinpoint the enemy to a particular

Business Case Analysis Essay Example | Topics and Well Written Essays - 1000 words

Business Case Analysis - Essay Example The accounting industry was controlled by the Big Six firms. These six firms in 1994 obtained $33 billion of the total $43 billion in revenues that the industry generated. One of the advantages of forming Nexia International was that it increased the market presence and branding value of the company. The use of a branding strategy can help attract a lot of business because it creates a reputation and recognition that can be used to gain a competitive advantage. A second advantage of the creation of Nexia International was that the company expanded its reach and clientele base. Accounting services to a certain extend are homogeneous products that can be easily transferred to other marketplaces. A disadvantage of the formation of Nexia International is that the company increased its overhead due to the fact that the company needed more employees, managerial talent, and physical infrastructure to handle the expansion. Another disadvantage associated with Nexia International is logistica l challenges and constraints. Nexia International faces many strategic challenges. The company has not figured out how to effectively take advantages of its resources to serve an international clientele base. One of the issues that have made things harder for the company is the fact that the different Nexia firms across the world are not communicating or cooperating well with each other. On many instances instead of giving a referral to a Nexia establishment in another country the firm that gets the contract prefers to create a subsidiary in the country to keep the contract themselves. The executive management team of the company lacks the authority to intervene with the network partners. The international management team has little influence over the actions of the members of the network. The efforts of the offices of Nexia across the world do not seem to be coordinated. In the case study I did not see any evidence or statements in regards to the marketing, public relations, and ad vertising efforts of the company. For the company to build its brand value and attract many customers the firm has to change its marketing strategy. The company has to become more aggressive and proactive in its marketing efforts. Due to the intense competition in the accounting industry Nexia International has to differentiate itself to ensure that the firm is able to attract and keep more customers. The biggest threat to the company’s effort is the existence of the Big Six firms. These firms are taking the majority of the business away from small and medium size accounting firms such as Nexia International. Nigel Hodges has the opportunity to transform Nexia International to convert the firm in one of the industry leaders in the mid-tier category. I was astonished when I read that the company does not have the capability at all its locations to prepare computerized financial statements and audits. A firm that generated $562 million in 1994 had sufficient income to make the necessary investment to improve the software and information technology capabilities of the company. During the 1990s the cost of technological computers solutions was higher than in the 2012, but there is not excuse for the lack of compliance by Mr. Hodges in keeping up with the technological trends in the accounting industry. The firm has to make the capital investments necessary to update the information system of the company. If the firm lacks the cash

The Story of An Hour and In the Lake of the Woods Essay

The Story of An Hour and In the Lake of the Woods - Essay Example Art and protest are linked together, intrinsically. Even in ancient times when art would be about the glory of kings and religious verses, writers would manage to intersperse their lines with feelings of protest about social conditions that existed during a particular period of time. The importance of art in the success of certain social movements and in attaining for certain social ills the attention that they deserve cannot be stressed too much. Artists in every age have been the torchbearers of change and have managed to communicate the sentiment of the downtrodden in forms of protest, to the rulers of a community or nation. Forms of such protest can be directed against what an author feels is a social malaise-racial discrimination, discrimination based on gender, corruption, human trafficking and so on and so forth. The manner in which such issues are perceived by the world at large depends greatly upon the way in which they are represented in works of literature by an author. In In the Lake of the Woods, the author Tim O’Brien relates to the reader the story of a man named John Wade. The story revolves around the mystery of the murder of John’s wife and how he himself is suspected to have a hand in the murder of his wife. His wife, Kathy Wade, is found to be missing and the quest for the missing wife who is suspected to be dead forms a major part of the novel’s plot. Another important aspect of the novel’s plot is the political career of the protagonist. John Wade loses an election to the U.S. senate by a huge margin after his involvement in the massacre of an entire village is made public. This turns the tide of public sentiment against him. The issue of public perception is thus introduced at a very early stage in the novel. The novel also explores how the childhood of a person can influence the life of a person at every stage. John Wade is shown to have been very close to his father when he was a child despite his fatherâ₠¬â„¢s physically and emotionally abusive nature. His father’s death is shown to have been a major event in his life. His childhood sufferings led him to take refuge in an alter-ego, the â€Å"Sorcerer† (O’Brien, 1995). This helped him to escape the mundane sufferings of his life. Here, O’Brien makes his readers aware of the escapist attitudes of his protagonist Wade achieves this escape through a repression of his emotions. This aspect of his personality is very important from the novel’s point of view, especially on the thematic front. Later in his life, he is adept at hiding his emotions and feelings from other people, including his own wife. Many of the torments that John faces in his life are put down to the traumatic events that he had to face while he was a soldier in Vietnam. The incident where an entire village is wiped out is based on a true incident that happened during the Vietnam War where the residents of a village named My Lai were ma ssacred. Everybody, including women and children were killed in an inhumane assault that left the international community in shock. The people of Vietnam and the American soldiers who were a part of the operation were left scarred for life in an operation that was the result of a war that stretched on without an end in sight for either party. The tactics that the Vietnamese adopted made it difficult for the American army to pinpoint the enemy to a particular

Classroom Observation and Reflection Paper Essay Example for Free

Classroom Observation and Reflection Paper Essay Curriculum Constr. and Assessment: Reading and Language Arts, I had the opportunity to not only observe but teach a lesson that I created for Mrs. Watsons Class at Little Rascals Daycare and Afterschool Program. Throughout this paper I will reflect on my lesson plan experience. First, I introduced the concept of letter blends to the students. I explained to the students that letter blends can be at the beginning, middle, or end of a word to make specific sounds. I then explained to the students that I was going to be teaching them beginning letter blends. I went n to explain to the students that since there were several beginning letter blends that I chose five to teach about In the lesson. The blends that I chose were dr, n, bl, gl, and Ch. I went over each beginning letter blend, demonstrated the sound each make and provided several examples for each letter blend for the students. Next, I gave the students an opportunity to participate In the lesson. I held up picture flashcards that had different objects on them. The students had to raise their hands and tell me what the object was and the letter blend for that object. I repeated this process until ach student in the class had a chance to participate. Once we finished, I answered any questions or concerns the student had. I noticed that the students were actively engaged in the lesson and seemed to have really enjoyed. Most of all they seemed to have understood the lesson with ease. Lastly, the students were given a cut and paste blending worksheet to complete. The worksheet had 1 5 different picture objects and letter blends on it. The students had to color (if they wanted to), cut, and paste the correct picture to its letter blend. Once the students finished the worksheet we went over it as a class. Again, I answered any last questions or concerns and wrapped up the lesson. In conclusion, this was my very first time teaching a lesson. I have done several lesson plans before but never had to actually teach them. I believe the lesson went pretty good. The teacher and the students were both very welcoming and provided positive feedback. Although the lesson went well, the one thing I would change if I had to do it all over again would be to pick two or three blends at a time to teach instead of all five. Sometimes when a lot of information is thrown at the students it makes it harder to understand.

Obesity in Childhood

Obesity in Childhood PREVENTION OF OBESITY IN CHILDHOOD Introduction In this assignment I will endeavour to tackle the prevention of obesity in childhood as an aspect of health promotion. The rationale of choosing this topic is that obesity and overweight increase the risk of contracting world killer diseases such as heart disease, cancer and diabetes .The prevalence of obesity in United Kingdom and other countries and the cost to National Health Service and economy will be looked into. An analysis of the behavioural change model and how it relates to health promotion initiatives will be discussed. The role of a nurse and other professionals with regards to heath education and health promotion will be highlighted. What is health The World Health Organisation (WHO 1986)defines health as a state of complete physical ,mental and social well being and not just the absence of disease and infirmity. Forster (2002) confirms that health is generally seen in terms of people being ill or well but indicates that this is a simplistic view, as being well or ill are not entirely separate notions but in fact overlap to some degree. Forster(2002) while concurring with the definition of health as provided by the WHO (1986) adds that this definition provides a positive view of health and suggest that health fluctuates over time along a continuum, good and poor health appearing at opposite poles of the continuum. Ewles and Simnett(2003) also suggest that health is determined by many factors such as Physical health, body function, Societal health living accomodation ,employment status , Spiritual health, religious beliefs and moral values or behaviours, Social health being able to sustain relationships and make friends, Emotional health the ability to cope with depression, stress and anxiety. Therefore an individuals health position along this continuum is variable but no distinct demarcation line between health and ill health exists. With regards to the definition given it is argued that health professionals interventions should focus on helping the clients ,individuals, families and communities to gain health related knowledge, attitudes and practice associated towards achieving certain behaviours. Obesity and associated problems.Obesity is a condition of excess body fat associated with increased risks such as diabetes, cardiovascular and other common diseases (Beebe 2008) and (Campbell and Haslam 2005). Like smoking eating is a complex combination of behaviour driven by social and psychological factors as well as biological compulsion (Croghan and Johnson 2005).They went on to say that people eat fast food because it is socially accepted. For example some fast foods have high fat and high sugar content and people tend to overeat them because they are the most palatable and provide pleasure. The prevention and management of obesity has been a national governmental policy for a number of years according to the Chief Medical Officer,s Annual Report 2002,(DoH 2003).Obesity has been highlighted as a health time bomb and seen as a challenge for the government as a whole (DoH 2003).The World Health Organisation,(WHO 1998) has described obesity as a global epidemic as evidenced by the growing trends in most developed countries. Obesity in childhood carries health risks in both short and long term. Marshall et al (2003) agreed with Bond et al (2004) that obesity has been recognized as a major health problem as it is linked to number of diseases such as hypertension, cardiovascular diseases and diabetes .Obesity is known as a major risk factor in the development of many diseases such as arthritis of weight –bearing joints, gastro esophageal reflux, sleep apnea and certain types of cancer,(Bond et al 2004).Therefore obesity can influence physical, intellectual ,emotional and social development influencing childhood .It is for the above reason that long term eating and exercise habits need to be promoted in health and stop obesity in childhood years. Primary care should play a leading role in obesity management and prevention. The above statement is supported by the document Choosing Health ;Making Healthier Choices Easier (DoH 2004) which identified primary care as crucial to the provision of services f or overweight and obese clients. Obesity is associated with many illnesses and is directly related to increased mortality and lower life expectancy. Tackling obesity is a government wide priority .Obesity was one the key areas highlighted in the governments white paper that needed reform and the plan to meet this target was that each primary trust should have a specialist obesity service with the clients have able to access to a dietician and able to receive advice and support on changing behaviour (DoH 2004) Possible causes of Obesity .A study by Mulvihill and Quigley (2003) has revealed that age, education, social class and prosperity have an important influence on the risk of becoming obese. Muller et al (1999) suggest that unhealthy eating habits are associated with overweight in children, they went on to say that overweight is linked with coming from a low socio-economic background, suggesting that these families should be a primary target for awareness and prevention campaigns. The figures released by the National Child Measurement programme are deeply disturbing.   The fact that 22.9% of children in year one in primary school are overweight or obese surely indicates that measuring the BMI of children should begin much earlier (National Obesity Forum 2008). How childhood obesity in England compares with other countries and the implications to the NHS and ecomony The 2002 review of the white paper (Health of the nation) target for obesity was just 6 per cent for 1992. A continuing rising trend in obesity to 2010 is predicted, when one-fifth of boys and more than one-fifth of girls will be obese,(King Fund 2007) . More recently the Munich Declaration(WHO 2000) recognized that actions need to be increased to enhance the roles of nurses and midwives in public health, health promotion and community participation. Irvine (2005) reported that in United Kingdom there has been corresponding growth in emphasis on health promotion in primary care. For example the liberating the talents policy document for England (DoH 2002) identifies the involvement of nurses in public health, health protection and health promotion as one of three core functions for nurses. In the United States the problem of obesity and overweight is a growing concern and the prevalence has nearly tripled during the past decade. The economic cost is approximately 117billion dollars annually taking into account hospitalization and the lost workdays,(Sitzman 2003)In Australlia the child obesity has increased dramatically and the contributing factors include the availability of affordable energy –dense food supply and sweetened beverages that are marketed aggressively. The studies by (Kaplan and Wadden 1986) cited (Joanna Briggs Institute 2008) has shown that obesity also causes adverse psychosocial problem such as bullying, discrimination and in older children and adolescent and low self esteem. The reduction of physical activities such as walking or cycling to school and an increase in computer and electronic games has compounded the problem (Joanna Briggs Institute 2008).Simillarly a study by Jebb(2005)has revealed that obesity and overweight continues to be a serious public health problem as it is rooted in three main areas such as excess food ,absences of controlling food behaviour and lack of physi cal activity. However the studies by ( Dietz and Robinson 2005,Kirk et al 2005 and Reilly 2006) cited by (Joanna Briggs Institute 2008) has evidence that indicates that a combination of dietary intervention, behavioural therapy and exercise will have significant impact on weight reduction in overweight and obesity children. In England the rates of obesity have increased dramatically over the last decade and if no action is not taken one in five children aged will be obese by 2010 (DoH 2003)The prevalence of obesity and overweight has a substantial human cost and serious financial consequences for the National Health Service (NHS) and the economy .In 1998 over 18 million days of sickness were attributed to obesity and the total cost of obesity was 2.6 billon (National Audit Office 2001). In order to tackle the growing problem of obesity, the then Public Minister of Health Tessa Jowell set in motion a wide ranging plan of action (DoH 1999) cited by White and Pettifer (2007) which included the follow ing; Healthy school programme, living centres to be established , safe and sound challenge, to increase activity levels in children and to increase information for public ,so that they can make informed choices. The Choosing Health White Paper (DoH 2004) demonstrated this shift towards this awareness with two of the overarching principles of the policy being reducing obesity and improving diet, nutrition and increasing exercise. Role of a nurse in health promotion Health promotion is at the forefront of healthcare and the teaching role of the nurse is more important than ever (Rush et al 2005). Whitehead(2004) agreed that nurses impart healthcare related information that influences values, beliefs attitudes and motivations. It is for this reason that nurses in primary care play a pivotal role in the management of obesity. Encouraging people to change their attitude towards a health issue is an important part of any health education programme (Clark 1999). Health promotion is a process by which the ecologically-driven socio-political- economic determinants of health are addressed as they impact on individuals and the communities within which they interact (Whitehead 2004).In agreement with Whitehead (2004) , Tones and Tilford (2001) viewed health promotion as political advocacy which is aimed at representing the underprivileged sections of society by helping them to redress the imbalances in power. The WHO( 1986) also viewed health promotion as a mechanism to enhance health and to prevent ill health in order to maintain and impose better lifestyles. Health education is an activity that seeks to inform the individual on the nature and causes of health/illness and that individuals personal level of risk associated with their lifestyle related behaviour (Whitehead 2004).He further states that health education seeks to motivate an individual to accept a process of behavioural-change through directly influencing their value, belief and attitude systems . However, Quinn (2001) argues that although health education is vital for health promotion ,the nurse must acknowledge that having the knowledge does not guarantee that people will implement healthy choices and a change in behaviour. To reduce obesity nurses can engage with young people for instance routinely measuring children s height and weight in order to obtain their body mass index (BMI),to establish the level of obesity. BMI is an accepted measure of obesity and is calculated as ratio of weight to weight, using the formula :BMI =weight in kilograms/height in square meters (Hump hrey Beebe 2008).The National Institute for Health and Excellence (NICE 2006) and The Centers for Disease Control and Prevention’s ( CDC 2006) guidelines define those with a BMI between 25 and 29.9 as overweight and those with 30 and over to be obese. There are several approaches that health care professional can implement to tackle obesity in childhood. For example the interventions and strategies can be targeted at the whole population ,individuals who are at risk , children and people with mental health problems. The House of Commons Health Committee’s recommendation (2004) that all children should have their BMI measured annually at school and that the results should be sent home to their parents or carers with appropriate advice. If fully implemented it would amount to full scale population level health screening programme that is cost effective. Health promotion is a vast subject with a variety of theories, models and approaches. Piper (2005) identified, the three models in health promotion frameworks that a nurse or midwife as behaviour change agent, the midwife or a nurse as empowerment facilitator ,nurse as strategic practitioner. Nurses as facilitators of self –help and promoters of positive health , are key to initiating change in this area (Croghan 2005).The nurses are ideally placed to adopt a public health role and can identify health needs as they are in regular and close contact with individual, families , communities and other health and social bodies (Jack and Holt 2008). The above models involve the midwives or nurses working with individual and the focus is on intervention. According to Ewles and Simnett (2003) there are fives approaches to health promotion namely the medical , behaviour change , educational , client centred and societal change. The model by Ewles and Simnett (2003) identify the needs and priorities by setting the aims objectives and decide on the best way of achieving the aims by identify the resources ,plan and evaluate the methods ,set an action plan. In tackling obesity in children the medical approach would include the monitoring of the BMI. The medical approach is a reactive and opportunistic process and is adopted where the client has an existing condition or illness (Whitehead 2004) and (Ewles and Simnett 2003).The medical approach promotes medical interventions from professionals to prevent or reduce ill health and this requires the individuals to comply with preventative medical procedures. The educational approach provides individuals with knowledge and information thereby enabling them to make informed decisions and choices about their lifestyles. For example the educational approach would include teaching the children about the importance of nutrition and exercise. The behavioural change approach is targeted at the individuals ability to change their attitude and behaviour in order to adopt a healthier lifestyle. However the behaviour change theory suggests that change will not occur until the individual is ready (Kopelman and Dietz 2005).The client-centred approach takes on the idea that people should act on their own problems. It helps client to identify what they want to know and act on them. The approach aims to empower the client. The societal approach aims to effect changes on the physical ,social , and economic environment to make it more conducive to good health (Ewles and Simnett 2003).Whitehead (2004) states that health education is an activity that seeks to inform the individual on the nature and causes of health or illness and that the individuals personal level of risk associated with their lifestyle related behaviour. The approach and aim of health promotion is to focus on changing the behaviour towards a healthier lifestyle. The stages of changes in health promotion developed by Prochaska and Di Clemente (1983)cited by Croghan (2005) are Precontemplation, contemplation, prepara tion, action , maintenance and relapse. This model shows the process through which people travel to change addictive behaviour.. During the precontemplation stage the individuals are not thinking about making any change in their lifestyle. Not all clients are a stage in their life where they want to make a lifestyle behaviour change (Croghan 2005).The clients may not be aware that there is a problem and could be resistant to making changes. Contemplation is a point where the individual may be aware that there is a problem and at this stage they are weighing up the costs and benefits of change. Simillarly the Cognitive dissonance theory Festinger (1957) cited by Clark (1999) is a state of tension that occurs when an individuals beliefs are at odds with their behaviours .The cognitive dissonance is viewed as a motivational state as it enables the individual to bring the behaviour in line with beliefs such as binge eating and may change attitude towards it (Clark 1999).Croghan and Johnson (2005) agreed with the above that the support package should begin with an assessment of client s readiness and motivation to change. Preparation is where the client becomes aware that the perceived benefits of change outweigh the costs, change is possible and small behavioural changes may occur. The Knowledge Attitude-Behaviour Model (KAB) proposes that as people acquire knowledge in nutrition and health areas, their attitudes change. Changes in attitude will then lead to changes in behaviours (Contento 2007). The next stage is where the individual takes action to change their behaviour and will lead to the maintenance stage where the new habits become established and the individual sustains the change in behaviour and moves on to a healthier lifestyle. The NICE guidlines (2006) came up with a Obesity Intervention Pyramid aimed at tackling obesity for all children. It starts by adopting a whole school approach by addressing the levels of overweight and obesity in school children. If children are encouraged to become healthier eaters the interventions are more likely to succeed if it is applied as a whole and monitored daily. This done by ensuring that the schools promote a culture where staff, pupils and parents or carers are encouraged to help each other to adopt a healthier lifestyle. The schools are advised to emphasise the importance of a balanced diet .A pictorial form of the balanced diet identifies those foods and drinks that should be consumed regularly and those that are high in sugar, fat and salt that should be limited. Physical activity in schools should be encouraged such as participate in sport and physical education(PE). Walking ,cycling, scooting and walk initiatives should be encouraged. This will reduce traffic outside the school thereby promoting healthy lifestyles. Avoid the blame culture that stigmatises those who are obese and overweight. Always stress the positive such as be healthy, get active, feel better and enjoy being active. The Health Schools Programme approach involves parents and carers since they are the main influence on their children lifestyle .Parents and carers are important role models for children and can help them to stay healthy (NICE 2006).The school based activity should involve General Practioners (GP),Paediatricians ,School nurses, Dietacian and other health professionals. The behavioural programme uses the behaviour change techniques such as self-monitoring ,goal setting, positive enforcement, stimulus control and relapse prevention. BENEFITS AND BARRIERS AND WHAT HAS CHANGED .The benefits of engaging the children are improved health, concentration and behaviour. Nurses must identify potential barriers to participation in health promotion and intervene to reduce those barriers such as (Padula et al 2006) Conclusion Obesity is a problem that plagues millions of people, and can be considered an epidemic. Social changes and the increase in fast food corporations are leading to an escalation in obesity. Diet companies are profiting from the unhealthy habits of individuals and creating a false sense of relief. The rise in obesity is a social inclination, and needs to be seen as more of a health issue, and not as a counter-culture way of life. With a decrease in obesity, our country will become more active, and current obese people will have a new found sense of heightened self-esteem

Texas Culture :: essays research papers fc

Texas Culture   Ã‚  Ã‚  Ã‚  Ã‚  When the three of us decided to use Texas as our micro-culture, I thought it was a great idea. I am not a Texan, since by definition to be a Texan, you must have been born in Texas, no exceptions (http://www.texas-best.com), but do consider myself an honorary Texan.   Ã‚  Ã‚  Ã‚  Ã‚  My first experience with Texas was around 1983 when I visited the state. I was traveling quite extensively at that time and most of Texas was included in those travels. I had previously been in several other states in our nation but none seemed to compare to the great State of Texas. Things were just different in Texas. The people were different, the culture was different and the image of Texas, portrayed by the people, past and present is equal to no others.   Ã‚  Ã‚  Ã‚  Ã‚  Texas has a rich and long history and much of it has passed through the state over the years to become a part of its folklore. This Texas folklore is part of many cultures within the state and has even filtered outside the state. The first cultural influence on Texas was from the Paleo-American Indians. When these Indians arrived they were in a bit of a culture shock when they met the Spanish in the 16th century. In the following centuries, more people began to arrive in Texas and they brought new ways of talking, believing and doing things. The Spanish and the Mexican set the patterns south of Nueces and along the Rio Grande. Anglos brought their ways of life from the British Isles to the South and Eastern part of Texas. African Americans who came to work on the plantations on the Brazos and Trinity bottoms brought songs, stories and beliefs that came with them from Africa. Germans came directly from the Old World to the Hill Country, Cajuns came from France and eventually through Louisiana and settled in Southeast Texas. The Dutch, Danes, Polish, Czechs, Norwegians who also came here brought with them their ways of life and they all became bound together to become part of Texas. By the year 2000, Texas was made up of 54.5% Anglos, 31% Hispanic, 11.4% African Americans and another 3.1% of other ethnicities.   Ã‚  Ã‚  Ã‚  Ã‚  Much of what Texas is today is because of the people who settled her land. Crafts such as quilting and the Texas Star pattern, dance like the Cotton-Eyed Joe and even the way Texans still hunt today can be traced back to the Middle Ages.

A Shot that Ricocheted through History Essay -- essays research papers

â€Å" A Shot That Ricocheted Through History†   Ã‚  Ã‚  Ã‚  Ã‚  Medgar Evers was a man who was not afraid to stand up for what he believed in. He believed that one-day blacks and whites would be able to associate with each other without racial interference. He would later die for what he believed and leave an example for all who was following in his path. The man believed to have shot him was tried three times and finally convicted in the third trial nearly thirty years after his death. Evers was seen as a martyr for all black to look up to.   Ã‚  Ã‚  Ã‚  Ã‚  As civil rights began to gain attention of the United States, blacks decided they needed to change their approach from court cases to a more nonviolent approach. On August 28, 1963, the movement reached its strongest points. They made a march at Washington D. C., and wanted to federal civil rights legislation to give them equal rights. This is where Martin Luther King gave his famous â€Å"I Have A Dream† speech. King believed that most whites were basically decent and when faced by love would allow injustice and brutality to continue. (Jordan) The nonviolent approach would prove to be a better approach for them in later times.   Ã‚  Ã‚  Ã‚  Ã‚  When blacks began charging their approach, they began preferring sit-ins. This all started at a public lunch counter at F. W. Woolsworth’s in Greensboro, North Carolina and began to spread to all public land counties across the south. As sit-ins became more common, they moved to other public places such as parks, movie theatres, swimming pools, libraries, lobbies, and many other segregated facilities. After several months of sit-ins, they began to become desegregated. Blacks also began a strong movement to get public schools desegregated as well. They finally succeeded with Ole Miss, when they accepted James Meredith into the school. President Kennedy also tried to help blacks by approaching the problem with caution. He did this by encouraging company with government contracts to hire black Americans.   Ã‚  Ã‚  Ã‚  Ã‚  On July 2, 1925 in Decatur, Ms, a black man by the name of Medgar Wiley Evers was born. Until he joined the Army in 1943, he attended school in Decatur. He served Normandy and to Alcorn to pursue his college education in which he majored in business administration. While there, he participated in many school... ...egacy of Evers is everywhere present today. This peaceful man, who had constantly urged that violence is not the way ,but paid for his beliefs with his life, was a prominent voice of struggle for civil rights in Mississippi.† Many people, including his wife paid tribute to him into years past. His wife wrote a book called For Us, The Living, but the best is said to be, Mississippi, Black History Makers. Ten years after his death it was recorded that there had been one hundred and forty five black officials elected to office in Mississippi, and that there was a black student in each of the states private schools. In 1970, the Department of Health, Education, and welfare said that twenty-six percent of black people in the Mississippi public schools system with at least fifty percent white enrollment. In 1913, there were only twenty eight thousand blacks registered voters, and by 1971 there were two hundred and fifty thousand. Even in 1982, there were five hundred thousand. (J DP) Though the hard work and struggle of one man was ended with death, the changed be brought about are still evident today. This has only made Mississippi a better and more peaceful place to live for all races. A Shot that Ricocheted through History Essay -- essays research papers â€Å" A Shot That Ricocheted Through History†   Ã‚  Ã‚  Ã‚  Ã‚  Medgar Evers was a man who was not afraid to stand up for what he believed in. He believed that one-day blacks and whites would be able to associate with each other without racial interference. He would later die for what he believed and leave an example for all who was following in his path. The man believed to have shot him was tried three times and finally convicted in the third trial nearly thirty years after his death. Evers was seen as a martyr for all black to look up to.   Ã‚  Ã‚  Ã‚  Ã‚  As civil rights began to gain attention of the United States, blacks decided they needed to change their approach from court cases to a more nonviolent approach. On August 28, 1963, the movement reached its strongest points. They made a march at Washington D. C., and wanted to federal civil rights legislation to give them equal rights. This is where Martin Luther King gave his famous â€Å"I Have A Dream† speech. King believed that most whites were basically decent and when faced by love would allow injustice and brutality to continue. (Jordan) The nonviolent approach would prove to be a better approach for them in later times.   Ã‚  Ã‚  Ã‚  Ã‚  When blacks began charging their approach, they began preferring sit-ins. This all started at a public lunch counter at F. W. Woolsworth’s in Greensboro, North Carolina and began to spread to all public land counties across the south. As sit-ins became more common, they moved to other public places such as parks, movie theatres, swimming pools, libraries, lobbies, and many other segregated facilities. After several months of sit-ins, they began to become desegregated. Blacks also began a strong movement to get public schools desegregated as well. They finally succeeded with Ole Miss, when they accepted James Meredith into the school. President Kennedy also tried to help blacks by approaching the problem with caution. He did this by encouraging company with government contracts to hire black Americans.   Ã‚  Ã‚  Ã‚  Ã‚  On July 2, 1925 in Decatur, Ms, a black man by the name of Medgar Wiley Evers was born. Until he joined the Army in 1943, he attended school in Decatur. He served Normandy and to Alcorn to pursue his college education in which he majored in business administration. While there, he participated in many school... ...egacy of Evers is everywhere present today. This peaceful man, who had constantly urged that violence is not the way ,but paid for his beliefs with his life, was a prominent voice of struggle for civil rights in Mississippi.† Many people, including his wife paid tribute to him into years past. His wife wrote a book called For Us, The Living, but the best is said to be, Mississippi, Black History Makers. Ten years after his death it was recorded that there had been one hundred and forty five black officials elected to office in Mississippi, and that there was a black student in each of the states private schools. In 1970, the Department of Health, Education, and welfare said that twenty-six percent of black people in the Mississippi public schools system with at least fifty percent white enrollment. In 1913, there were only twenty eight thousand blacks registered voters, and by 1971 there were two hundred and fifty thousand. Even in 1982, there were five hundred thousand. (J DP) Though the hard work and struggle of one man was ended with death, the changed be brought about are still evident today. This has only made Mississippi a better and more peaceful place to live for all races.

Microsoft Powerpoint Presentation Essay

a) Answer online Week 7 Forum Question: (2%) i. Research a few of the proposed changes to SMTP and DNS that are designed to reduce or eliminate SPAM. Simple Mail Transfer Protocol (SMTP) is responsible solely for sending e-mail messages. In Linux/UNIX, the send mail program activates in response to a command and sends the requested message.DNS servers, also called name servers, contain the server application that supports name-to-address translation. I was introduced to DNS servers earlier in the.Typically, the system on which the name server resides is called the name server system.DNS is a decentralized system: It does not depend on one source for updates, and one server does not store all the data. Instead, DNS is a distributed database that exists on name servers across the Internet. Microsoft Outlook, a popular email application often used in conjunction with Microsoft Office, comes with many Windows operating systems as a standard feature. Like other email programs, Outlook is vulnerable to â€Å"spam,† or junk emails. Spam emails sometimes carry viruses and can fill your inbox with junk, obscenity and advertisements. But you can stop spam in Outlook by altering the level of spam protection on the program. One of the most dramatic changes of the next 10 years will be the emergence of everyday robots and computer intelligences in our economy and everyday lives. And since the real estate industry is, at its core, a knowledge industry, the emergence of computer intelligences is going to affect all the players in the industry in a variety of ways. Richard Worzel is not only a Chartered Financial Analyst and best-selling author, but is Canada’s leading futurist. In this presentation, he provides an overview of how these developments, plus other tech-related matters, will change the industry and the way things are done, including: Crowd sourcing – The rating of houses, real estate companies, and legal services will move even more quickly in the directions pioneered by tripadvisor in travel, and Amazon in customer-rated books. This will include comments on neigh bourhoods, brokers and agents, and home-builders, as well as alternative service providers and even times of the year when sellers can achieve the greatest success. Artificial intelligence – Computer intelligences will become power aids to those in the real estate industry, as well as potential threats to some. Such intelligences will be able to quickly assess industry, national, regional, and neighbour data to reveal trends not immediately apparent, gauge the strength of economic activity with special emphasis on shifts in sentiment and interest rates, and read body language to assess the seriousness or excitement of specific individuals about either buying or selling. Meanwhile, routine work, such as legal documentation, will increasingly be done by ever-more sophisticated computer software. It’s clear that technology is advancing with unprecedented speed, but what is less clear is what effects these advances will have on business, government, consumers, and society. Yet the downstream effects – the secondary, tertiary, quaternary effects and beyond – of technological developments are almost always more significant than the immediate impact of the technology itself. For instance, refrigeration extended life expectancy; the invention of air travel revolutionized warfare, helped produce McLuhan’s Global Village, spread new diseases with unprecedented speed, and boosted global terrorism; computer games lead to childhood obesity and health problems and may be eroding the socialization skills the allow society to function; and the Internet is redefining the way business is conducted as well as revolutionizing politics. Respond to at least 2 students. b) Complete and submit the class Project Paper and Presentation – see details below (15%) Lessons: View the video for Lesson 7 Project Paper and Presentation: (Post them under Week 7 Assignment area as a Microsoft Word document (10%) and a Microsoft PowerPoint Presentation (5%). You must include at least ten references. Details of the Project: Research and select a current trend in the area of telecommunications. Prepare a 10-15 page paper in Microsoft Word (counts as 10% of the final grade) AMU approved APA format (see writing expectations in the Policies section) (350 words per page). At a minimum include the following: †¢ Detailed description of the area researched †¢ Technology involved in the area. We provide both point and end-to-end solutions that leverage industry best practices and technology to deliver world-class logistics and supply chain performance. Our approach helps companies create competitive advantages by reducing costs while increasing service, visibility, responsiveness and customer satisfaction through enhanced supply chain performance. Technology The technology utilizes robust, innovative technology to optimize transportation assets and shipments, reduce empty miles, and provide our clients with succinct, actionable management information. Our web-enabled transportation management system provides clients with real-time visibility into transportation status and information anywhere in the world. Complementing this technology is our team of dedicated front-line logistics managers and staff. With decades of experience improving the flow of goods through every step in the supply chain, the team is committed to supply chain excellence and to accelerating time to results. The comprehensive supply chain assessments and analyses enable clients to capitalize on opportunities to shorten order-to-cash cycles, and reduce transportation expenses, optimize production processes, and improve customer service, No matter what your logistics challenges, The company’ solutions pave the way to operational efficiency and competitive advantage. †¢ Future trends in the area. The top business trends event providing you with the visionary views and practical applications that make you more valuable as a person and more effective as a professional. Polling from the United States and major countries in Latin America, Asia and Europe, the survey reported that 60 percent of employees use a mobile device for work, with an anticipated increase in number of devices per employee. Whether it’s multiple laptops, smart phones or tablet computers, the number of devices will rise from 2.3 per employee in 2012 to 2.8 in 2014. This is the next in a series that I’ve been writing called â€Å"Future Trends†. In this series I’ve been steadily looking at various states across the country, analyzing where trends are going. The last installment that I wrote was about the FL Panhandle. In this post I focus on the Jacksonville Area. Before I continue, though, here are previous installments: Overall the trend in the area is clear growth. St. John’s seems to be growing the fastest, although Clay isn’t that far behind. Duval seems to have added the largest amounts of people. Baker and Nassau, while growing, don’t seem to have been as significant as those other counties. Although these numbers don’t include 2008, which doesn’t include the drop-off in FL growth that might have happened due to the housing crisis, Jacksonville continues to attract people. It is a growing part of the state. †¢ Example companies involved in the area. Food Technology Service| Medical Service Companies| Information Technology Services Stocks| Funds Holding Matrix Service Company| Information Technology Services Shares| Communications Services Companies| Food Service Companies| Transportation Services Companies| Financial Services Companies| Energy Service Companies| Services Companies| Marketing Services Companies| †¢ Regulatory issues surrounding the area. Regulatory issues are those issues that result due to error on behalf of the accused. For example, when you walk into a business where someone is mopping, you tend to see that there are signs visible that say things like â€Å"caution:wet floor† or â€Å"slippery when wet† during the snow seasons. This is due to the regulations a business must adhere to. If these signs were not posted and a persons slipped, fell, and broke their leg, they would be able to to sue the business. This would create a regulatory issue. | Application Performance Management Solutions * Application Performance Management * Server Performance Management * System Management Server & Application Free Tools * Help Desk Management * Active Directory Solutions * Desktop Management Software * Log Management and IT Compliance * Integrated IT Management * Virtualization Enterprise Management & Security Products * Active Directory Management * Active Directory Auditing * Application Monitoring * Asset Management * Bandwidth Monitoring & Traffic Analysis * Customer Support Software * Desktop Management * Exchange Reporting Tool * Firewall Configuration & Log Management * Help Desk Software * Integrated IT Management (IT360) * IP Address Management (IPAM) Software * Log Management & SIEM * MSP Desktop Management * MSP Help Desk Software * MSP Network Management Platform * Network Configuration Management * Network Monitoring Software * Network Security Scanner with Patch Management * OS Deployment * Password Management * Self-Service Password Management * Storage Management Software * SQL Server Management * Website Monitoring & Server Monitoring (On-Demand) Social IT ManageEngine Free Tools †¢ Global implications for the area: Five Global Problems and How Canada Can Solve Them Maybe it’s that we’re not looking at the big picture. Or maybe it would just be too overwhelming if we did, but some of the solutions currently being applied to national issues have greater, global application and relevance. Most global problems are dealt with on a country-by-country basis. Sure, we have the Hague and Kyoto and Maastricht, but when you begin counting the meaningful international treaties, you almost run out of names before you run out of fingers. It’s too easy to view issues on a regional level and miss the fact that most problems have global implications. So too, we tend to view the solutions on a regional level without considering that a local solution may have global benefit. Canadians have come up with creative solutions to problems that are not unique to Canada, but rather stretch well beyond our borders, and have the potential for worldwide application. Let’s look at the some of the global issues that Canadians have attempted to solve on a regional level: Fisheries Depletion For over twenty percent of the world’s people, fishing is more than a pastime – it’s a means of survival. The international trade in fish and fish products exceeds $50 billion a year. With demand high and resources finite, the resultant shortfall has global implication. According to the World Wildlife Federation, a full 50 percent of marine fisheries are fully exploited, twenty percent are over-exploited, and the rest are being harvested in an unsustainable manner. Among the major marine fish stocks, such as cod and tuna, three out of four are being fished beyond their biological limits. To counter the shortages, many governments, including Canada, have encouraged the rapid growth of aquaculture. As a result, farmed fish now account for one-third of the world’s fish production. While this has countered the sustainability concerns, other problems have developed as a result. In Canada, particularly the West Coast, fish farms generate considerable amounts of pollution and waste. The close proximity of the confined fish increases the propagation of sea lice, and escaped farmed fish spread lice and disease to wild stocks. Just last year, as the British Columbia government lifted a seven-year moratorium on new fish farms, one of Vancouver Island’s most significant pink salmon runs had already collapsed, and more than three million salmon failed to return to spawning rivers. Making the international fishing industry sustainable would require some large-scale initiatives, including massive reductions in fishing fleets, concerted effort in controlling illegal fishing and fishing practices, and strictly enforcing limits on the number of fish harvested in a given area. The fish farm industry would also need careful review to ensure that in attempting to meet demand for fish, wild stocks are not completely wiped out in the process. The solution, some argue, is even simpler: if fishing is banned in a given area for several years, the rebound in stock is significant, the overall catch is increased, and the industry becomes sustainable. Last fall the Economist reported a study which discovered that in some 100 areas where such bans occurred, the number of fish increased 90 percent within a few years, their size increased 30 percent, and the number of species by 20 percent. These effects, the researchers contended, seemed to spill over into adjacent areas where fishing remains permitted. As the Canadian experience can attest, it is not as easy as all that. Quota regulation of the Atlantic cod stocks was introduced in 1973. Labeled as the Total Allowable Catch (TAC), the policy was ineffective, due to the restrictions being set too high too quickly, and partly because enforcement was not effective. In 1992, Canada’s Department of Fisheries and Oceans took one step further, imposing a moratorium on cod fishing off the coast of Newfoundland, after scientists determined that mature cod stock had dropped by 99 percent from the numbers recorded in the 1980s. Despite these measures, cod stocks really have not seen much of a rebound. â€Å"It is now time for us to take a different approach. Stopping the commercial cod fishery alone will not work,† argues Fred Woodman, chairman of the Fisheries Resource Conservation Council, an arms length body that advises the Federal Fisheries Ministry. He recommends that the government make a long-term commitment to rebuilding the stocks, establishing community councils to make recommendations about the local fishery, and amending the moratorium to provide protection for the most vulnerable areas and allow fishing in those areas where there has been some growth. The lessons Canada has learned from the moratorium in Newfoundland, the fish farms in the Pacific, and the Atlantic cod industry quotas are ones that need to be shared with other nations facing similar problems. Water Depletion One of the less-publicized, yet globally significant, side effects of climate change is global water depletion. Many of the world’s inland seas, such as the Black Sea, Aral Sea, and Lake Chad, have shrunk to a fraction of their size forty years ago. It is estimated that 1.5 billion people do not have access to adequate supplies of safe drinking water, and by 2020, up to 3 billion people could face acute water shortages. Water scarcity is caused mainly by increased demand and pollution, and is aggravated by global warming. Water deficits also occur from the demands of irrigation and industry, which account for almost three-quarters of the world’s demand for water. More than half of the water entering irrigation systems never actually make it to the crops, due to faulty irrigation equipment, leaks, or wasteful practice. Excess irrigation, on the other hand, does irreparable damage to rivers and marshes, by changing local ecosystem’s patterns and by carrying chemicals, fertilizers and pesticides back into the water supply. Water deficits have the potential to become a major global challenge. Control of water could become a major cause of international conflict, particularly where one country has the ability to restrict or control the flow of crucial waterways. Desalination of sea water is the most logical alternative to freshwater irrigation and drinking water. The process, however, is still prohibitively expensive. Greater effort, however, should be put toward this initiative. Canada actively supports desalination research and has provided federal subsidies to a number of Canadian companies like Candesal, which develops affordable desalination techniques such as using the excess heat generated by power stations. Water, labeled the new gold by some, has not quite matched its counterpart in price, supply or distribution. â€Å"What we don’t value, we won’t conserve,† contends Ducks Unlimited, an organization committed to preserving Canada’s wetlands. One of the major causes of water scarcity and damage to freshwater ecosystems, the organization contends, is the gross under-valuation of water. By failing to acknowledge its importance to survival, we may unwittingly deplete the earth’s water supply. $75 billion per year is invested in water infrastructure and management in developing countries, almost one third of this coming from Canada alone. As well, Canada has played a significant role in desalination efforts and is a key player in supporting the development of desalination units. These efforts, however, must be sustained over the long term to make any meaningful impact. Canada, a country which possesses the greatest amount of freshwater in the world, can to use this position to raise awareness of worldwide water deficits, and the need to actively deal with the shortage. †¢ References (minimum of 10) i. Prepare a 10-12 slide Microsoft PowerPoint highlighting the content from the paper. Use Camtasia’s world-class screen recording technology to record your PowerPoint slides, onscreen activity, voice, and webcam video. Easily turn your PowerPoint presentations into reusable, HD-quality videos that your viewers can access anytime, anywhere (Counts as 5% of the final grade) ii. Use Camtasia’s world-class screen recording technology to record your PowerPoint slides, onscreen activity, voice, and webcam video. Easily turn your PowerPoint presentations into reusable, HD-quality videos that your viewers can access anytime, anywhere. Open a new document in Microsoft PowerPoint. When you first open the program, the workspace is divided into parts. The main window is the â€Å"Slide† pane, where you add new content to individual slides. On the left side is the â€Å"Slides† tab, which has thumbnails of each slide. You can use this tab to add, delete or rearrange slides, and select which slide you want to work on. i. ii. ii. You are only required to submit a final paper and presentation. However, during the previous six weeks, you will be assembling the research paper and presentation. Feel free to post questions or portions of the paper for review at any time as an email to your professor. iii. You may use esources from the APUS Online Library, any library, government library, or any peer-reviewed reference (Wikipedia and any other publicly-reviewed source is not accepted). The paper must by at least 10 pages double-spaced, 1† margin all around, black12 point fonts (Times New Roman, Arial, or Courier) with correct citations of all utilized references/sources, (pictures, graphics, etc are extra – allowed but extra for the minimum page count). The title page and references are also required but don’t count in the minimum page count. The PowerPoint of 10-12 slides is a summary of this paper. No new topics, ideas or concepts are introduced in the PowerPoint that is not included in the paper. A minimum of 10 references are needed. The paper will be subjected to checking against plagiarism. iv. The required number of pages do not include title or references pages – although these must be included.